Brand Applications & Editorial System

My Optimal Child

A cohesive brand is one that’s consistently expressed across every touchpoint. For My Optimal Child, I worked with an existing brandbook and extended it into real-world formats that amplify clarity and warmth.

✔ Roll-ups and mantel design for live conferences
✔ Branded decks for educational modules
✔ Print-ready trifolds and brochures
✔ Editorial layout systems aligned with brand tone

Scope.

Approach.

I respected the established identity while enhancing it with layout strategies and visual rhythm suited to both digital and print contexts. Each piece was tailored to inform, connect, and inspire trust, key for a brand focused on family support and well-being.