Building a life-long
friendship
Designing a few presentation decks for Gustavo, CEO & Owner of Capability Building, was only the beginning of our partnership; one that turned into a friendship and eventually led to a full rebrand that helped the company grow 400x in just one year.
For four years, I dedicated every day to upgrading materials and evolving the Capability Building brand into what it is today. Starting with an existing logo and a few color swatches, I transformed the brand and gave it the impact it now has: memorable, fun, and eye-catching.
Being an integral part of the Branding team taught me a lot about my own strengths and abilities. These are just a few of the projects I designed, coordinated, and launched with the support of everyone at Capability Building.
As the Branding Director, I built and managed a 3-person creative team, developed a comprehensive and new brand book, and implemented company-wide systems for workflow and asset management. Directed design and production across presentations, e-books, UI, web, social media, and video, transforming a modest visual identity into a bold, memorable brand.
